Down jacket sales growth of 50%, two days a month online store selling 150000 single warm baby… The “cold” in the last weekend, some is engaged in the business “warm” businesses have a little smile. The author interviewed found that in the economic downturn environment at present, although many companies face the plight of rising cost price to rise, but through the marketing and management mode innovation, they are “to break”. Two days sold 5000 down jacket The temperature dropped to freezing point, down jacket try to do well. Last weekend, Shanghai’s first down outlet opened in everbright convention and exhibition center, the cold weather helped push here dozens of brand down jacket.

 “The weekend two days sold a total of more than 5000 down jacket, and thereafter as temperatures lower again, sales record might have hit a new high.” Feather outlet on the hosts – suit Yao Guilin group brand development co., LTD., general manager, told me last night, zhongshan park dragon dream city, 9 / f, outlet and maotai road mall sales down, the same “than usual, feather products sales up 50%.” “Down the average price of outlet is generally malls 8 fold, that is to say if the mall 5-6 discount, our price is about 4 to 5 fold.” Yao Guilin analysis, in addition to the cold weather, price advantage and favorable factors of feather outlet grab market share. I yesterday at the scene to see, after all the rage of frivolous fall down has become a “supporting role”, for in the depths of winter thick long down jacket sale, best brand down jacket, in the majority with 90% high downcontent.
 We have learned, based on February 1, implement new standard of clothing, feather downcontent express value shall not be less than 50%, that is to say, downcontent  below 50% can’t call it a down jacket. “Feather downcontent refers to the content percentage of wool and wool yarn in down and feather.” National garment quality supervision and inspection center (Shanghai), deputy director of the music season told me, the higher the downcontent down, its volume is higher, the heat preservation effect is better. It is reported that the Shanghai’s first down outlet has brought together a total of more than 50 Chinese famous brand of down and feather stores a total area of 5000 square meters, on February 26, sales will continue into next year. 
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